Fig

Fig is a mobile food-scanning app aimed at the practical, daily problem of dietary restrictions: knowing whether a specific product on a specific shelf is actually safe to eat.

Core Capabilities

Barcode Scanning Scans any product barcode in-store and immediately shows whether it fits the user's dietary profile, flagging conflicting ingredients.

Ingredient Matching Analyzes how any individual ingredient matches a user's selected restrictions, rather than giving a single pass/fail verdict with no explanation.

Dietary Profile Coverage Supports 25+ profiles — gluten-free, dairy-free, vegan, low FODMAP, paleo, and specific allergies (e.g., walnut, corn) — across an index of 9,500+ matching products.

Grocery Store Search Lets users search for compliant products across 50+ grocery store chains before they even leave home.

Positioning

Distinct from calorie- and nutrition-tracking tools like SnapCalorie, Foodvisor, and Cronometer (all in this catalog), which focus on macros and calories — Fig is purpose-built around allergen and dietary-restriction safety, closer to a compliance checker than a nutrition tracker.

Pricing

Freemium — free tier includes 5 scans/month and unlimited search; Fig+ subscription (~$3.33/month billed annually, or $5.99/month) unlocks unlimited scans, store filtering, and early access to Fig Restaurants.