Layla

Layla is an AI travel assistant that functions like a knowledgeable friend with deep travel expertise. Ask Layla where to go, what to do, where to stay — and it gives specific, opinionated recommendations backed by curated data, not just a list of options.

## What Layla Does

**Destination recommendations** — Describe what kind of trip you want ("beach, not too touristy, easy from NYC, February budget $2k") and Layla suggests specific destinations with reasoning. It can compare options and explain trade-offs.

**Conversational itinerary building** — Once you have a destination, Layla builds a day-by-day itinerary. Ask follow-up questions to refine: "Is this realistic? What if we want more relaxed days?" Layla maintains context across the conversation.

**Accommodation and activity suggestions** — Layla recommends specific hotels, tours, and restaurants with explanations of why they fit your preferences. Not generic "top 10" lists — curated suggestions with context.

**Practical logistics** — Visa requirements, best time to visit, how to get between cities, tipping customs, common scams to avoid. Layla covers the practical details that first-time visitors to a destination need.

**Trip inspiration** — Not sure where to go? Layla can suggest destinations based on interests, season, budget, or departure city. Browse by region or by theme (solo travel, families, adventure, food tourism).

## Positioning

Layla positions itself as a simpler, friendlier alternative to full-featured trip planning apps like Wanderlog or Mindtrip. It's optimized for the inspiration and planning phase, with less emphasis on booking and logistics management.