Apollo.io vs Clay: Which Is Better in 2026?
We compared Apollo.io and Clay across pricing, features, and use cases. Here's what we found.
Quick Comparison
| Feature | | |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Pricing | Freemium (from $49/mo) | $149/mo |
| Free Tier | ✓ | ✗ |
| Text Chat | ✗ | ✗ |
| Image Generation | ✗ | ✗ |
| Code Assistant | ✗ | ✗ |
| Voice Input | ✗ | ✗ |
| File Upload | ✗ | ✗ |
| Web Search | ✗ | ✗ |
| API Access | ✓ | ✓ |
| Languages | 1 | 1 |
About Apollo.io
B2B sales intelligence platform with a database of 260M+ contacts that helps sales teams find prospects, build lists, and run outbound sequences with AI-powered personalization.
Pricing: Freemium (from $49/mo)
Best for: Finance & Business , Marketing & SEO
Full Apollo.io Review →About Clay
AI-powered GTM data platform that pulls from 100+ data sources to build hyper-personalized lead lists and automate outbound research for sales and revenue teams.
Pricing: $149/mo
Best for: Finance & Business , Marketing & SEO
Full Clay Review →Who Should Choose Apollo.io?
- Teams and individuals focused on finance & business
- Teams and individuals focused on marketing & seo
- Developers who need API access to integrate AI into their apps
Who Should Choose Clay?
- Teams and individuals focused on finance & business
- Teams and individuals focused on marketing & seo
- Developers who need API access to integrate AI into their apps
Our Verdict
Recommended
Clay
Clay edges out Apollo.io with a higher overall rating ( 4.6 vs 4.5). However, the best choice depends on your specific needs — both tools have strong points.
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Frequently Asked Questions
- What is the difference between Apollo.io and Clay?
- Apollo.io and Clay differ in their capabilities, pricing, and target use cases. Apollo.io uniquely supports prospect-search, email-sequences, crm-enrichment, sales-intelligence. Clay uniquely supports data-enrichment, prospect-research, crm-integration, outbound-automation.
- Which is cheaper, Apollo.io or Clay?
- Both tools have paid plans. Apollo.io starts from $49/mo and Clay from $149/mo.
- Which is better overall?
- Based on user ratings, Clay (4.6/5) is rated slightly higher than Apollo.io (4.5/5). The best choice depends on your specific use case and budget.
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