How to Use Tavus in 2026: Step-by-Step Guide
AI video personalization platform that lets you record once and send thousands of unique, AI-generated personalized versions to different recipients.
Tavus enables scalable video personalization by using AI to clone a presenter's voice and likeness, then generating individualized videos at scale. Sales and marketing teams record one template video; Tavus generates hundreds of unique versions with personalized names, details, and talking points. The platform also offers Conversational Video Interface (CVI), an API for building real-time interactive video agents that respond to users live. Used by enterprise go-to-market teams for personalized outreach and AI avatar experiences.
What You'll Need
- A Tavus account (starting from $50/mo (Starter, 25 videos))
- A modern web browser or the Tavus app
- Payment method for paid features
Getting Started
Create Your Account
Visit https://www.tavus.io/ and sign up for a Freemium account. You'll need an email address to register.
Start Your First Conversation
Once logged in, you'll see the main chat interface. Type a question or task in the input box and press Enter. Tavus supports Video personalization at scale, Voice cloning, Lip-sync, Conversational video API, Real-time video agents — start with a simple text prompt to get familiar.
Pro Tips
- Be specific: The more context you provide, the better the response. Instead of "write an email," try "write a professional follow-up email to a client who hasn't responded in two weeks."
- Iterate: If you don't get what you need, ask for clarification or refinement: "Make it shorter" or "Use a more formal tone."
- Use examples: Show Tavus what format you want by including an example in your prompt.
- Save useful conversations: Most platforms let you name and revisit conversations — organize by project or topic.
Common Use Cases
Marketing & SEO
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- Responses seem generic or unhelpful
- Add more context to your prompt. Specify the audience, tone, length, and format you need. Try starting over with a clearer description of your goal.
- The tool isn't responding or is slow
- AI chatbots can experience high traffic. Refresh the page and try again. Check the service's status page if issues persist.
- Output is too long or too short
- Explicitly specify the length: "in 100 words," "as a brief summary," or "in detail with examples."
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Frequently Asked Questions
- Is Tavus free to use?
- Tavus requires a paid subscription, starting from $50/mo (Starter, 25 videos).
- Do I need an account to use Tavus?
- Yes, you need to create an account to use Tavus.
- What can I use Tavus for?
- AI video personalization platform that lets you record once and send thousands of unique, AI-generated personalized versions to different recipients.
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