Attio

Attio is challenging the CRM incumbents with an architecture designed for how modern GTM teams actually work. Rather than forcing your process into predefined fields and stages, Attio lets you define your own data model — then applies AI to keep it accurate and useful.

## What's Different About Attio

**Flexible Data Model** Traditional CRMs have fixed objects: Contacts, Accounts, Opportunities. Attio lets you create any object type with any fields. A VC firm might model Portfolio Companies, Fund Rounds, and LPs. A marketplace company might model Buyers, Sellers, and Transactions. Your CRM matches your business — not the other way around.

**Real-Time AI Enrichment** Attio continuously enriches your records with data from across the web: - Company details: headcount, funding, tech stack, news mentions - Contact info: title, LinkedIn profile, email validation - Intent signals: job postings, leadership changes, product launches

Records stay fresh automatically — not just at import time.

**AI Research Agents** Before outreach, ask Attio's AI research agent about a prospect: "What does this company do and who are the key decision-makers?" or "What are their current tech stack and recent funding news?" The AI synthesizes information from multiple sources into a briefing you can act on.

**Lists and Views** Powerful filtering and view options — build dynamic lists like "Series B companies in fintech that added engineering headcount last 90 days" using enrichment data as filter criteria.

**Automation** Build workflows triggered by data changes: new contact added → auto-enrich → add to sequence if ICP match. Or: deal stage changed → notify account manager in Slack → create next steps in linear.

## Built For Early-stage to growth-stage companies (Series A–C) with 5–100 person GTM teams. Particularly strong fit for companies with non-standard GTM motions: PLG, channel sales, marketplaces, investment firms, agencies.

## Pricing Free tier for small teams. Pro plans start around $34/user/month. Enterprise plans with higher AI usage limits available.