Clari

Clari is purpose-built for the revenue operations function — the team responsible for making sure a company's sales forecast is accurate and achievable. It's used by some of the largest enterprise sales organizations in the world (thousands of sales reps) to bring data discipline to a process that was previously dependent on spreadsheets and gut instinct.

## The Core Problem Clari Solves

Sales forecasting is notoriously inaccurate. CRM data is stale, reps are optimistic, and managers don't have visibility into actual deal engagement. The result: missed quarters, surprised boards, and burned-out RevOps teams doing manual data wrangling.

Clari solves this by pulling signal from everywhere — not just what reps enter in the CRM.

## Platform Capabilities

**AI Forecasting** Clari's machine learning models analyze thousands of data points per deal to predict close probability and projected revenue. Managers can call their forecast at the deal, rep, team, and company level with AI-generated confidence intervals. Historical accuracy typically exceeds human manager calls.

**Pipeline Inspection** The platform surfaces: - Deals that haven't had meaningful activity in 14+ days - Opportunities where the champion has gone silent - Deals where the next step date has passed with no update - CRM hygiene issues (missing close dates, incomplete stages)

**Revenue Leak Detection** Clari identifies patterns that correlate with lost deals — helping organizations understand where revenue is escaping their funnel and quantify the cost.

**Rep Activity Analytics** Aggregate and individual views of rep activity: meetings held, emails sent, calls made. Managers can see which reps are above or below activity benchmarks without micromanaging.

**Automated CRM Capture** Clari Capture automatically logs emails and meetings to Salesforce, eliminating manual data entry and ensuring CRM data is complete and current.

## Who Uses Clari Enterprise B2B companies with 50+ person sales teams. Particularly common in SaaS, financial services, and technology hardware. Customers include Okta, Workday, Adobe, and hundreds of others.

## Pricing Enterprise pricing, typically bundled as a RevOps platform. Requires Salesforce (or HubSpot) as CRM. Contact sales for pricing — public pricing is not available.