Frase

Frase is built on a specific thesis: most AI writing tools generate content without knowing what Google wants for a given query. Frase fixes this by grounding every article in actual SERP analysis.

## SERP-Grounded Content Creation

The Frase workflow starts with a keyword or topic: 1. **SERP Analysis** — Frase fetches and analyzes the top 20 Google results 2. **Topic Model** — AI extracts the topics, subtopics, questions, and statistics that appear across top-ranking pages 3. **Content Brief** — generates a structured outline based on what the top results cover 4. **AI Writing** — write with AI assistance inside the Frase editor, which shows your topic score against the top results in real-time 5. **Optimization Score** — a percentage showing how comprehensively your draft covers the topic relative to competitors

This isn't "write a blog post about X." It's "here's exactly what the top 20 pages cover on X; write something that covers it better."

## Content Research Features

**SERP Overview** — side-by-side comparison of top results: word count, domain authority, topic coverage, headings structure. Understand why pages rank before writing.

**Questions Research** — extract every question appearing in People Also Ask, forums, and comment sections across the top results. These become your H2s and FAQ sections.

**Statistics Extraction** — AI pulls data points, statistics, and research citations from top-ranking content. Reference credible data without manual research.

**Competitor Comparison** — compare your existing content against competitors for any keyword to find gaps in your topic coverage.

## AI Writing Assistance

Frase's AI writer is integrated into the outline and editor: - Generate H1s, meta descriptions, introductions, and conclusions from the research context - Expand bullet points into full paragraphs - Paraphrase sections for uniqueness - Adjust tone (formal, conversational, authoritative)

The AI output is grounded in the SERP research, not generic training data, which makes it more factually relevant for specific topics.

## Integrations

WordPress, Webflow, Google Docs, Google Search Console

## Pricing

Solo at $14.99/month (1 user, unlimited articles). Basic at $44.99/month (unlimited users). Team at $114.99/month. All plans include 4 AI-generated article drafts/month; additional AI writes available as add-ons.