How to Use Frase in 2026: Step-by-Step Guide
Frase is an AI content tool focused specifically on SEO-driven content creation. It analyzes the top 20 Google results for any keyword, extracts what makes them rank, then helps you write content that covers the same topics more comprehensively. Used by 30,000+ content teams to produce articles that are systematically optimized before publication.
Frase is built on a specific thesis: most AI writing tools generate content without knowing what Google wants for a given query. Frase fixes this by grounding every article in actual SERP analysis.
SERP-Grounded Content Creation
The Frase workflow starts with a keyword or topic:
- SERP Analysis — Frase fetches and analyzes the top 20 Google results
- Topic Model — AI extracts the topics, subtopics, questions, and statistics that appear across top-ranking pages
- Content Brief — generates a structured outline based on what the top results cover
- AI Writing — write with AI assistance inside the Frase editor, which shows your topic score against the top results in real-time
- Optimization Score — a percentage showing how comprehensively your draft covers the topic relative to competitors
This isn't "write a blog post about X." It's "here's exactly what the top 20 pages cover on X; write something that covers it better."
Content Research Features
SERP Overview — side-by-side comparison of top results: word count, domain authority, topic coverage, headings structure. Understand why pages rank before writing.
Questions Research — extract every question appearing in People Also Ask, forums, and comment sections across the top results. These become your H2s and FAQ sections.
Statistics Extraction — AI pulls data points, statistics, and research citations from top-ranking content. Reference credible data without manual research.
Competitor Comparison — compare your existing content against competitors for any keyword to find gaps in your topic coverage.
AI Writing Assistance
Frase's AI writer is integrated into the outline and editor:
- Generate H1s, meta descriptions, introductions, and conclusions from the research context
- Expand bullet points into full paragraphs
- Paraphrase sections for uniqueness
- Adjust tone (formal, conversational, authoritative)
The AI output is grounded in the SERP research, not generic training data, which makes it more factually relevant for specific topics.
Integrations
WordPress, Webflow, Google Docs, Google Search Console
Pricing
Solo at $14.99/month (1 user, unlimited articles). Basic at $44.99/month (unlimited users). Team at $114.99/month. All plans include 4 AI-generated article drafts/month; additional AI writes available as add-ons.
What You'll Need
- A Frase account (free to create)
- A modern web browser or the Frase app
- Payment method for paid features
Getting Started
Create Your Account
Visit https://www.frase.io and sign up for a freemium account. You'll need an email address to register. A free tier is available — you can upgrade later for more features.
Start Your First Conversation
Once logged in, you'll see the main chat interface. Type a question or task in the input box and press Enter. Frase supports seo-content, serp-analysis, content-optimization, ai-writing, content-briefs, topic-research, competitor-analysis, question-research — start with a simple text prompt to get familiar.
Pro Tips
- Be specific: The more context you provide, the better the response. Instead of "write an email," try "write a professional follow-up email to a client who hasn't responded in two weeks."
- Iterate: If you don't get what you need, ask for clarification or refinement: "Make it shorter" or "Use a more formal tone."
- Use examples: Show Frase what format you want by including an example in your prompt.
- Save useful conversations: Most platforms let you name and revisit conversations — organize by project or topic.
Common Use Cases
Marketing & SEO
Chatbots specializing in content marketing, search engine optimization, and digital advertising.
Browse Marketing & SEO chatbots →Creative Writing
Chatbots specializing in storytelling, poetry, scripts, and other creative text generation.
Browse Creative Writing chatbots →Troubleshooting
- Responses seem generic or unhelpful
- Add more context to your prompt. Specify the audience, tone, length, and format you need. Try starting over with a clearer description of your goal.
- The tool isn't responding or is slow
- AI chatbots can experience high traffic. Refresh the page and try again. Check the service's status page if issues persist.
- Output is too long or too short
- Explicitly specify the length: "in 100 words," "as a brief summary," or "in detail with examples."
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Frequently Asked Questions
- Is Frase free to use?
- Frase has a free tier. Paid plans start from $14/mo.
- Do I need an account to use Frase?
- Yes, you need to create an account to use Frase.
- What can I use Frase for?
- Frase is an AI content tool focused specifically on SEO-driven content creation. It analyzes the top 20 Google results for any keyword, extracts what makes them rank, then helps you write content that covers the same topics more comprehensively. Used by 30,000+ content teams to produce articles that are systematically optimized before publication.
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