Pricing: Freemium — from $20/month
Best for: Marketing & SEO
About
HubSpot's built-in chatbot builder for qualifying leads, booking meetings, and providing self-service support — all connected to HubSpot CRM.
In-Depth Review
HubSpot Chatbot Builder is a no-code chatbot tool included in HubSpot's marketing, sales, and service hubs. Designed for small-to-mid-sized businesses that already use HubSpot, it lets teams add conversational automation to their website without a separate platform.
Bots are built using a visual, branch-based editor with conditional logic connected to HubSpot actions: create a contact, log a deal, send an email, book a meeting, or submit a support ticket. Because the tool is native to HubSpot CRM, bots have real-time access to contact records — a returning visitor can be recognized and shown a personalized experience based on lifecycle stage or previous interactions.
HubSpot added AI-powered features in 2024 under its **Breeze** brand: Breeze Copilot (an AI writing and workflow assistant) and Breeze Customer Agent (a generative AI bot trained on your Knowledge Base for self-service support). These move HubSpot toward more autonomous AI, though the core Chatbot Builder remains rule-based.
The Chatbot Builder is available on HubSpot's free plan with limited features; full capabilities require a paid hub subscription starting at $20/month.
Pricing
Freemium — from $20/month
Capabilities
Categories
Pros & Cons
Pros
- Free tier available
Cons
- Paid plans required for full access
- No public API
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Frequently Asked Questions
- Is HubSpot Chatbot Builder free to use?
- HubSpot Chatbot Builder offers a free tier. Paid plans start from $20/month.
- What can HubSpot Chatbot Builder do?
- HubSpot Chatbot Builder supports no-code builder, HubSpot native, CRM integration, lead qualification, meeting booking, AI chatbot, self-service, SMB-friendly. HubSpot's built-in chatbot builder for qualifying leads, booking meetings, and providing self-service support — all connected to HubSpot CRM.
- Is HubSpot Chatbot Builder good for marketing & seo?
- Yes, HubSpot Chatbot Builder is well-suited for marketing & seo. HubSpot's built-in chatbot builder for qualifying leads, booking meetings, and providing self-service support — all connected to HubSpot CRM.
- Does HubSpot Chatbot Builder have an API?
- HubSpot Chatbot Builder does not currently offer a public API.
- What languages does HubSpot Chatbot Builder support?
- HubSpot Chatbot Builder primarily supports English.