Klaviyo

Klaviyo is the dominant marketing automation platform for direct-to-consumer ecommerce brands — used by Chubbies, Mejuri, and 130,000+ other brands to drive revenue from email and SMS. In 2023, Klaviyo IPO'd at a $9 billion valuation.

## Deep Ecommerce Integration

Klaviyo's foundation is its native integration with Shopify, WooCommerce, Magento, and BigCommerce — ingesting product catalog, purchase history, browsing behavior, and customer data in real time. Every customer's behavior on your store feeds directly into Klaviyo's segmentation and automation engine.

## Predictive Analytics AI

Klaviyo's AI models predict for each customer: likelihood to purchase in the next 90 days, expected purchase date, predicted lifetime value (CLV), and churn probability. These predictions power smarter segmentation — target customers predicted to churn with win-back campaigns, focus acquisition budget on customer segments with high predicted CLV.

## Personalized Product Recommendations

Klaviyo AI recommends products for each individual customer based on purchase history, browsing behavior, and collaborative filtering (customers like you bought...). Email templates pull personalized recommendations for each recipient automatically.

## Flows (Automated Sequences)

Klaviyo's AI helps build email and SMS automation flows: abandoned cart recovery, post-purchase sequences, win-back campaigns, VIP tier management, and welcome series. The AI suggests which products to feature in each flow stage based on conversion data.

## Generative AI for Content

Klaviyo's AI generates email subject lines, body copy, and SMS messages. The system can draft entire email campaigns from a brief, with content personalized by customer segment.

## Pricing

Free tier: 250 contacts, 500 email sends/month. Email: from $20/month (500 contacts). Email + SMS: from $35/month. Pricing scales with contact count — 10,000 contacts costs ~$150/month for email.