Make

Make (rebranded from Integromat in 2022) is the automation platform of choice for power users who need more flexibility than Zapier offers. Its visual, node-based scenario builder handles complex logic that simpler tools can't express.

## Visual Scenario Builder

Make's interface shows automation as a visual flowchart — modules (apps/triggers) connected by lines, with branches for conditional logic. You can see exactly what data flows between steps, inspect payloads at each stage, and debug in real time. This visual feedback makes complex automations comprehensible in a way that list-based tools can't match.

## AI and LLM Modules

Make integrates with OpenAI, Anthropic (Claude), Google Gemini, and other AI providers as first-class modules. You can build AI-powered workflows: extract structured data from emails, classify customer support tickets, generate content from database triggers, run sentiment analysis on form submissions — all without writing code.

## Power Features

Iterator modules process arrays item-by-item (process each row in a Google Sheet separately). Aggregator modules collect results back into arrays. Router modules branch scenarios based on conditions. Error handling modules define what happens when a step fails. These features enable complex, production-grade automations.

## Use Cases

Common Make scenarios: sync CRM to marketing tools with transformation logic, auto-generate content from database updates and publish to CMS, scrape competitor pricing daily and update a spreadsheet, process inbound webhook data and route to different Slack channels, batch-process documents through an AI pipeline.

## Pricing

Free: 1,000 operations/month, 2 active scenarios. Core: $9/month (10,000 ops). Pro: $16/month (10,000 ops + advanced features). Teams: $29/month. Enterprise: custom.