Shopify Sidekick

Shopify Sidekick is the AI assistant built into the Shopify admin for merchants. Launched in 2023, it allows merchants to interact with their store through conversational AI — asking questions about their business data, getting help with store tasks, and taking actions through natural language.

## What Shopify Sidekick Does Well

**Store operations assistance** handles questions merchants have every day: "Show me my best-selling products last month," "How many orders are unfulfilled?" "What's my conversion rate this week compared to last week?" Sidekick answers using the merchant's live store data without requiring them to navigate to specific reports.

**Action execution** goes beyond answering questions. Sidekick can create discount codes, add products to collections, update store settings, and perform other admin tasks through conversational instructions. Instead of clicking through multiple menus, merchants describe what they want to change.

**Copywriting assistance** helps write product descriptions, email campaigns, meta descriptions, and store content in the merchant's brand voice. Merchants describe the product or tone and Sidekick drafts the content.

**Business insights** surface patterns the merchant may have missed: "Your cart abandonment rate increased 15% this month — most abandoned carts include product X." These proactive insights help merchants act on data they might not have the time to analyze manually.

## Who Shopify Sidekick Is For

Sidekick is available to Shopify merchants on all plans (Basic and above) — it's included with the Shopify subscription, not a separate purchase. It is most valuable for merchants who manage their store without a dedicated analyst or operations team. More technical merchants may find the available actions limited compared to direct admin use.