Haptik

Haptik was founded in 2013 in Mumbai and acquired by Reliance Industries in 2019 for approximately 100 million USD — one of the largest AI acquisitions in India. This ownership gives Haptik access to Reliance Jio's telecom infrastructure and JioMart's e-commerce platform, enabling deployments at genuine scale.

The platform is built around WhatsApp Business API, making it the leading choice for enterprises that need conversational AI on WhatsApp — the dominant messaging app in India, Brazil, and much of Southeast Asia. Haptik claims over 500 million user interactions served through its platform.

Core capabilities include intent detection, slot filling, multilingual NLU (particularly strong for Indian languages including Hindi, Tamil, Telugu, Marathi, and Bengali), and backend integrations via webhooks and REST APIs. The platform supports live agent handoff with a built-in agent desktop for blended human-AI workflows.

Vertical specialization is a notable strength. Haptik has prebuilt conversation flows and integrations for: e-commerce (order tracking, returns, product discovery), telecom (bill queries, plan upgrades, data usage), banking (account inquiries, loan status, EMI reminders), and government (citizen service portals, scheme information). This vertical depth reduces implementation time considerably.

The Interakt product, acquired by Haptik in 2021, extends this into SMB territory with a simplified WhatsApp Business interface for small merchants.

Deployment channels beyond WhatsApp include web chat, mobile SDKs, Facebook Messenger, and voice. Analytics provides conversation-level reporting with intent classification, drop-off analysis, and CSAT tracking.

Pricing is enterprise and quote-based. SMB access is available through the Interakt product with published pricing starting around 15 USD per month.