PhotoRoom

PhotoRoom is a mobile and web app that uses AI to turn ordinary photos into professional product shots and portraits. It's built around a core capability — AI background removal — and layers professional editing tools on top.

Background Removal

PhotoRoom's AI removes backgrounds from photos in seconds, handling complex edges like hair, transparent products, and intricate objects. The accuracy is notably better than simple edge-detection tools.

Use cases:

• Product photos for e-commerce listings (Amazon, Etsy, Shopify)
• Headshots and professional portraits
• Social media content with clean, focused subjects
• Real estate photos removing distracting backgrounds

AI Background Generation

Replace removed backgrounds with:

• Solid colors (auto-suggested to complement the subject)
• Gradient backgrounds
• AI-generated studio backgrounds ("white studio shelf", "outdoor market", "wooden table")
• Custom uploaded backgrounds

The AI-generated backgrounds are contextually appropriate — it understands that a food product probably wants a kitchen background, not a tech studio.

Phantom AI Lighting

PhotoRoom's Phantom feature relights subjects after the photo is taken. Move a virtual light source to change shadows, add highlights, and create professional lighting effects from any photo taken in any conditions.

Batch Editing

Process hundreds of product photos at once with the same settings — remove backgrounds, add the same background, apply the same crop and padding. Essential for e-commerce sellers with large catalogs.

Smart Object Tools

• AI Expand: Extend the canvas and AI fills in the missing parts
• Retouch: Remove blemishes, wrinkles, and unwanted objects
• Resize: Smart crop and resize for different platform dimensions
• Text and stickers: Add branded overlays with templates

Platforms

Available as:

• iOS and Android app (primary)
• Web app at app.photoroom.com
• API for businesses integrating photo editing into workflows

Who Uses PhotoRoom

• Small e-commerce sellers creating product listings
• Social media creators
• Freelance photographers
• Real estate agents
• Businesses creating marketing materials at scale

Pricing

Free tier includes basic background removal with PhotoRoom watermark. PhotoRoom Pro (~$9.99/month) removes watermarks and adds batch editing, AI backgrounds, and Phantom lighting.