Ada

Ada was founded in 2016 in Toronto by Mike Murchison and David Hariri. The company built one of the first no-code chatbot platforms aimed at customer experience teams and has since evolved into a full AI Agent platform as LLMs reshaped the market.

The core product is an AI-powered virtual agent that integrates with enterprise help centers, CRMs, and e-commerce platforms to answer customer questions autonomously. Unlike older rule-based bots, Ada uses generative AI to handle open-ended questions by pulling from approved knowledge sources and conducting multi-step conversations.

Ada includes: an AI Agent Builder (a visual, no-code interface where CX managers configure the agent knowledge base, tone, escalation paths, and policies); an Action Engine (enables the AI agent to take actions on behalf of customers, such as checking order status, processing refunds, updating account information, or scheduling callbacks); and channel coverage across web chat, mobile SDK, email, WhatsApp, Instagram, Facebook Messenger, and voice.

Ada integrates with Zendesk, Salesforce Service Cloud, Shopify, Magento, Intercom, and other CX platforms. When the AI agent cannot resolve a query, it hands off to a live agent through the existing helpdesk tool.

The company emphasizes automation rate as its primary metric. Enterprise clients include large e-commerce brands, telecoms, and financial services companies. Ada claims an average automation rate above 70%, meaning 7 in 10 customer inquiries are resolved without a human.

Pricing is enterprise and quote-based. Ada does not publish per-seat or per-conversation pricing publicly.